Designing the presentation deck for the Medium Rare x Pepsi “Grills Night Out” national campaign required balancing two established brands within a cohesive visual system. A key challenge was clearly communicating a multi-channel promotion, including experiential, digital, and out-of-home elements, while maintaining a concise and engaging narrative for stakeholders This deck focuses on a clear narrative and strong visuals to communicate the opportunity and position the campaign as a mutually beneficial national promotion.
I designed two logos using Pepsi’s branded red, white, and blue color palette. The first, Tailgate Town featuring Bobby Flay, was hand drawn in Illustrator to capture the playful, high-energy feel of a football broadcast package. The goal was to create something that felt bold, animated, and built for sports entertainment. The second logo, Grills Night Out: Backyard BBQ Series, expands the existing Grills Night Out sub-brand into a flexible platform for future celebrity partnerships. The system was designed to easily incorporate talent integrations, such as the collaboration with Kane Brown, while maintaining a consistent visual identity across campaign executions.
The custom logo marks were designed to establish the visual tone for the campaign and serve as the foundation for the promotional posters. The Tailgate Town featuring Bobby Flay logo draws inspiration from football broadcast graphics, with bold shapes, dimensional framing, and a football silhouette to immediately communicate a high-energy tailgate atmosphere tied to the culture of game day. In contrast, the Grills Night Out: Backyard BBQ Series logo uses flame and grill-inspired forms to evoke the feeling of a summer cookout, reinforcing the relaxed, backyard setting of the event. By building each logo around a clear thematic identity, the marks helped guide the creative direction of the posters, informing elements like typography, color balance, and supporting visuals while maintaining consistency through Pepsi’s signature red, white, and blue palette.
The campaign was developed as a national partnership proposal between Medium Rare and Pepsi. While the concept was not ultimately executed, the deck successfully outlined a scalable promotional framework, highlighting opportunities for celebrity partnerships, digital engagement, and cross-brand visibility.
The final deck translated a complex multi-brand promotion into a clear, compelling narrative for stakeholders, presenting a scalable campaign structure and demonstrating how the partnership could benefit both brands at a national level. It also crucially demonstrated the mutual value of the partnership, outlining how the campaign could drive increased foot traffic, brand exposure, and shared revenue opportunities for both Medium Rare and Pepsi.
